After nearly 12 years serving the Alpena area, The Style Wherehouse is officially closing their doors and going out of business at the end of this month.
The Style Wherehouse started in the Alpena Mall back in 2011, when it was owned by Brian Winter. He originally had a vision for the store that was similar to Plato’s Closet, people would bring in clothes, and they would be re–sold. After the mall closed down, Jessica Krueger moved the store downtown.
“We were already looking for a bigger space, something more visible, there wasn’t a ton of people frequenting the mall, so we knew we needed a bigger location,” Krueger said.
Since then, the style Wherehouse has operated on Second Avenue, and they’re shutting down at the end of January. Krueger cited finances and the difficulty of upkeep as the main reasons why.
“It’s a lot of work keeping employees, keeping the bills paid, keeping new faces coming in, that was part of it. We had a very slow fall and winter season this year, much different from last year, so that kind of determined when we were going to close,” Krueger said.
When Krueger bought the store, she expanded on winter’s vision. He originally focused on teenager clothing, but Krueger added in the aspect of the entire family.
“Let’s look at taking clothes that a mother or grandmother might want to wear, or grandpas, and you know, that kind of thing, also we started taking on footwear, baby clothing, so we really went away from teenage wear to the whole family,” she said.
As the store ends its multi-year run in Alpena, they are thankful for all the community support over the years.
“I hope people had a good experience when they came in and they got good customer service;” Krueger said. “I think that’s something that we were always shooting for, and I appreciate everybody.”
The Style Wherehouse’s final day will be on Saturday, January 28th, and after that it will be appointment only to purchase any items.