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Something new is brewing in Alpena. That’s the satisfaction most residents are bragging about when it comes to the new coffee shop in town. Hiring over 24 employees, Biggby Coffee is bringing growth to Northeast Michigan.

“It’s a big economic plus for Alpena,” Jeff Konczak, Biggby Coffee owner said.

Biggby Coffee was founded in Lansing and serves customers throughout 6 states.

“It use to be called Beaners and it’s an amazing brand. I was born and raised in Alpena and found Biggby out there and I love the brand and the people so much that we decided to bring it to Alpena,” he explained.

Although mocha’s and sandwiches are popular it’s something else that will keep customers coming through the door.

“We’re hiring on personality and nothing more,” Konczak said.

Alpena has a number of coffee shops in town. This storeowner said he just wants to add another unique flavor.

“I think other coffee shops in town are fantastic, we’re not trying to replace them we’re here to bring other offerings to the city of Alpena,” Konczak said.

So when you’re in a need of a wake up fix, make sure you take time out to enjoy a nice cup of Joe.